Final Logo Post

For this logo draft project, I decided to a create a design that incorporates my initials as well as a few graphics. The project design I created directly relates to my course topic. This logo could be something that I potentially use to market myself for my future career. My course topic is the path I’ve taken and plan to take in the sports management industry. I used my initials because this topic is focused around my personal path. The sports objects incorporate potential sports I would work for once I am in the field. 

For the design process, I gained inspiration from a website centralized around creating a personal logo. This page outlined expert tips in designing the logo itself and how to best represent your personal brand. I was also influenced through my research online of other sports agent logos in the industry. These elements are significant as they represent who I am and the brand I wish to promote to those who could hire me. To begin my design process, I started to research various logos of professionals in the sports management world. From here I used that inspiration to sketch my logo and transfer it to the artboard.

In creating the original draft, I primarily utilized ellipse tool in addition to the text tool. I began by inserting a variety of vector shapes that were developed from the ellipse tool. In editing the circle around my logo, I specifically applied a mop format but came to find that this was not much of a clean look. During the draft stage, I used the text tool. I applied various textures through the effect tab to each of my initials. Once I was finished with the texture effects I grouped the initials and then transformed them to be reflected. Again, using the text tool, I typed Industry Pro in a simple font. With the use of arc tool alone I was able to create a basketball as well as baseball. In the final stages of editing I chose to not create any more sports objects as I found it could be distracting to the rest of the logo. However, I did resize the font sizes as well as their position in my design process. 

Finally, I gained a variety of feedback from my peers on the original draft post. This consisted of various comments that primarily discussed of font sizes as well as adding some color to the background of the logo. In taking this into consideration, I applied a background fill gradient using the live paint bucket tool. From there I also increased the font size of the phrase Industry Pro. Much of the feedback also included that the logo should incorporate more sports objects. However, as my intention was to create a logo that was professional I figured keeping it simple and clean was the right choice.